As we age, skin moisture can drop significantly, which makes the skin lose elasticity and expose the signs of aging on the skin. Hyaluronic acid plays a critical role in skin health with its unique ability to hold in moisture (1000 ml of water per gram of hyaluronic acid). LHAMOUR serum uses vegan hyaluronic acid to improve skin elasticity and texture. When applied in a serum, hyaluronic acid forms an air permeable layer and penetrates into the dermis, thus boosting the elasticity and hydration of the skin. The protective barrier on the skin locks in moisture, which gives the skin a youthful appearance.